8/24/2023 0 Comments London olympic games 2012 mascotOver time, the Olympic committee found that mascots could also be used for promotion and merchandising.īut, there is more to it. Mascots started out as a way to attract younger audiences to the games. It will be in the form of a robot, greeting guests and athletes at the official venues. You'll see Miraitowa at the games, but not competing with the other athletes. Its name is based on the Japanese words 'future' (Mirai) and 'eternity' (Towa), according to Olympic Design, and its body and head contains a blue indigo ichimatsu-pattern resembling the Tokyo 2020 Games Emblem. Miraitowa is the official mascot of the 2020 Tokyo Olympics. ![]() ![]() The Olympics are finally back and the athletes aren't the only representatives of the big games.
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